Ramsey Custom Pools & Spas

Full Brand Development + Website Launch + Digital Marketing
Website Design & Development | SEO | Photography & Videography | Social Media Strategy & Management | Paid Media Campaigns | Organic Growth | Content Marketing | Performance Tracking & Optimization

Ramsey Custom Pools & Spas is a high-end luxury pool builder serving the Dallas-Fort Worth market. I led the full development of the company’s online and digital presence — designing and building the website from the ground up, crafting a content strategy, and driving lead generation through organic and paid marketing channels.

In addition to full website design and development, I created original brand photography and videography to showcase the company’s craftsmanship and high-value builds — assets that were used across digital platforms to drive conversions. I also developed and executed a targeted social media strategy, managing content calendars, audience growth, and engagement.

Paid media campaigns (Meta Ads, Google Ads) were launched in tandem with SEO efforts and an organic content strategy — all tracked through Google Analytics and Meta’s Business Suite — driving significant increases in qualified inquiries and closed deals. These efforts directly contributed to numerous closed contracts representing hundreds of thousands of dollars in revenue, delivering clear ROI for the client.

Regular performance reporting and KPI tracking were used to continuously optimize campaigns, improve cost-per-lead, and increase conversion rates — helping position Ramsey’s Custom Pools as a standout luxury builder in the DFW area.

Role: Creative Director & Marketing Lead
🔗 ramseycustompools.com