Active Cyber

Full Brand Evolution + Digital Experience Redesign
Brand Strategy | Visual Identity | Logo Redesign | UI Kit | Website Design & Development | UX/UI | Blog & Podcast | Content Marketing | Email Automation | Social Media Strategy | Demand Generation | Brand Positioning

Active Cyber is a premier implementation partner specializing in identity and cybersecurity, enterprise planning, and data-driven technology solutions. As Director of Marketing, I led the evolution of the company’s brand identity and digital presence — transforming a highly technical B2B firm into a bold, recognizable brand in the cybersecurity and enterprise consulting space.

This project included a full logo redesign, updated visual identity system, and a complete overhaul of the website — delivering a modern, UX-driven, SEO-optimized digital experience aligned with the brand’s leadership positioning.

I also developed and launched new content channels — including the company’s podcast (Planning Pulse) and blog — as part of a broader content marketing strategy to drive thought leadership and audience engagement. Email automation, lead nurture campaigns, and social media strategy further supported demand generation and strengthened Active Cyber’s voice across key verticals.

Role: Director of Marketing
🔗 activecyber.com