Harlows Bar

Complete Brand Development & Digital Launch
Brand Strategy | Naming & Positioning | Logo Design | Visual Identity | Website Design & Development | UX/UI | Environmental Design | Signage & Storefront | Menu Design | Social Media Strategy & Content Creation | Brand Guidelines

Harlow’s Bar is a modern, elevated cocktail and wine bar located in Valencia, Spain. As Creative Director, I led the brand’s full development from concept to launch — defining the brand strategy, visual identity, tone of voice, and customer experience across all physical, digital, and environmental touchpoints.

The project included brand naming and positioning, logo design, color palette development, typography systems, and visual language. I directed and designed the full website — delivering a responsive, SEO-optimized user experience — and oversaw UX/UI to ensure consistency with the brand’s elevated aesthetic.

I also led the design and production of signage, storefront treatments, menus, and collateral, shaping a seamless brand experience from street to social. To support audience engagement, I built and launched a content-driven social media presence, driving local awareness and positioning Harlow’s as a standout in Valencia’s cocktail scene. Full brand guidelines were delivered to ensure consistency and scalability as the brand continues to grow.

Role: Creative Director & Brand Strategist
🔗 harlows.bar