Artilect

To increase brand awareness for Artilect, we sought to broaden their audience by redefining performance as something that exists outside of the outdoor space. Moreover, we sought to leverage social media to position Artilect as the baselayer brand. Within utilizing social media, we saw value in using brand ambassadors like Peggy Gou to reinforce the idea that Artilect is redefining performance.

Partner: Mark Banzhoff

Deliverables:

Campaign Art Direction

Brand Strategy

Social Media

Additionally, we proposed to utilize both “In Store” and “On Mountain” digital projection campaigns to get more eyes on the Artilect brand.

Another proposition was to add a profile section to the Artilect site to encourage people to get the most out of their Artilect products, as well as to encourage them to complete product sets.

Artilect