Colorfull

a lively lifestyle

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color + full = full of color… filled with nutrition by a vibrant, vegan diet.

Organizations like PETA tend to only utilize horror and guilt tactics to persuade people into switching to a vegan diet. These tactics still do not resonate with many, as this method of persuasion EITHER works for various audiences, OR, it just doesn’t.

Colorfull seeks to encourage rather than horrifying the consumer by providing deep understanding of the issue, and offering uplifting and inspiring imagery of the benefits in switching to a vegan diet.

The Colorfull Mission: To encourage the average meat consumer who is unmoved by scare tactics to switch to a vegan lifestyle.

#EatTheRainbow

Deliverables:

Art Direction

Logo Design

Web Design

Social Media

Copy