Tale Mail

slow down, read up

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Tale Mail utilizes the time already spent on a screen and processes that information to recommend books you will truly enjoy. Through a quick and easy onboarding process, you can input your favorite movies, shows, genres, and even your preferred book length.

Other than finding great books for you, Tale Mail helps you to stay on track with reading, too. You can set goals, such as how often you would like to read and for how long, and Tale Mail will automatically send reminders and notifications to help reach your goals and reinforce reading as a regular habit.

Partners: Mateo Barroetavena, Natalie Wells

Deliverables:

Creative Direction

Logo Design

Copy

App Design

With the rise of mobile technology over the last two decades, people consume content constantly. The average amount of time adults spend on a screen is 12 hours per day. Online content is quick, short, and to the point, with the intention of you always consuming more. After all, scrolling is easy, the algorithm conveniently brings you endless content, and this form of entertainment fits in the palm of your hand; but extensive time on technology is affecting our mental and physical health.

On the other hand, putting down our screens and reading a book for only 30 minutes per week increases our health and wellbeing. That amount of time is minuscule compared to the average 60 hours spent in front of a screen on a weekly basis.

Reading is an enjoyable and accessible alternative to endlessly sitting on a screen, and includes significant health benefits. Reading is shown to decrease stress, improve sleep habits, and is a healthy brain exercise.

But leisure reading has declined by 30% in adults since 2004. To clarify, it is not that adults read 30% less, it’s that 30% of adults no longer read for pleasure. Reading is simply not as easy as picking up our phone and just scrolling.

This is where Tale Mail, a book recommendation app that leverages screen time to find physical books, comes in handy.

Tale Mail utilizes the time already spent on a screen and processes that information to recommend books you will truly enjoy. Through a quick and easy onboarding process, you can input favorite movies, shows, genres, and even your preferred book length.

Tale Mail can also digest the information from your time spent on a screen already, and then recommend books with related themes and content. Within the app, the reader can select which apps they will allow Tale Mail to track. Tale Mail evaluates all of that information to seek similarities between the digital content consumed and find books for you to read instead.

This dual flow of information helps Tale Mail to pinpoint precisely what you are interested in and to accurately recommend books according to your personal preferences.

Other than finding great books for you, Tale Mail helps you to stay on track with reading, too. You can set goals, such as how often you would like to read and for how long, and Tale Mail will automatically send reminders and notifications to help reach your goals and reinforce reading as a regular habit.

Tale Mail

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